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3 Tips For Maximizing Google Search Engine Rankings

According to Peter Nisbet of SitePro News, good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the Latent Semantic Indexing (LSI) algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. The LSI algorithm applied by Google tries to mimic human sensibilities by sieving out websites containing the keyword typed in by a searcher as well as websites having keywords similar to the main search and related key phrases.

What this means is that when you're writing your web content, use variations and similar terms. For example, if “online marketing” is a focused keyphrase on your web page, putting online marketing strategies, online marketing professionals and online marketing strategies within your page content will help add weight to the words "online marketing" without being penalized for keyword spamming. But, at the same time, the content remains logically readable to site visitors. This is just one strategy you can implement to help maximize your Google search engine ranking.

The following three tips will also help search engine optimize (SEO) your content for Google:

  1. Write original content with relevant links to related content on your website that is not using excessive keywords. While it's important to have your keywords in your content, you don't want to overdo it. It will not only lower your search engine ranking, but you would also end up being penalized by the search engine for keyword spamming. Having relevant links to other content on your site provides more links for the search engines and helps your visitors easily find related information.

  2. Come up with a meaningful title that tells the user what the content on the page is about. Don't be tempted to have along, disorderly title just because it's packed with popular search engine keywords or phrases. Not only will you be ultimately penalized by the search engines, but your site visitors will also end up getting frustrated and leaving. Use this title in your H1 tag and on your page’s TITLE meta tag. And, don't forget to fill in the ALT tag on your images with meaningful content. Google only knows what an image is by reading its ALT tag. Plus, if someone has a text reader, they too will only know what the image is by the text reader reading its ALT tag.

  3. Don't mislead your customers just for the sake of getting higher search engine rankings. Putting a brand name to your tags just because it's comparable to a brand name that you offer doesn't make it right. You could end up being penalized by the search engines, and you could end up on the wrong end of a lawsuit, particularly if the brand is trademarked.

Some other things to implement that help your Google search engine placement:

  • Make sure your site and your pages have good navigation structure, so it’s easy for both the search engines and your potential visitors to find information on your site.

  • Build with sitemaps. Sitemaps give both the search engine and your site visitor a snapshot of your entire site’s architecture. Plus, it’s a catchall of links that site users can use to quickly and easily find information on your site.

  • Put your focused keywords in the keyword meta tag, and make sure you have unique Meta Tags for each page.

  • Use the <STRONG> and <U> tags to highlight important keywords and key-phrases on your page. Google and other search engines will give these more weight when they come across these tags. And use your keywords in your anchor text on your links. Google’s LSI algorithm will place importance on these words when they’re in your anchor text.