Search Engine Optimization Tips

One of the most common obstacles for small businesses is getting leads on new customers. The Internet has helped automate the process of finding new prospects, but your website needs to rank high to successfully achieve adequate lead generation. Rank on the first page of Google, Yahoo or Bing has become essential. How can small business websites improve their rankings online?

Search Engine Optimization has become a proven marketing system that offers a cost effective marketing solution online.  According to Lead Planet founder Bryan Dornan, “Savvy lead generation is imperative for sales organizations and small businesses to stay ahead of their competition.  Small business marketing requires a mix of cost effective solutions with internet marketing.

Top 5 Search Engine Optimization Tips for small businesses from Vendor Seek:

1. Use appropriate page titles like Creative Bakery in Chicago, IL Specializing in Wedding Cakes instead of just Welcome

2. Choose the right keywords in your text. See what terms users are searching on in Google and make sure they appear on your website

3. Build a Sitemap so that search engines can easily navigate your web site and include them in the search results

4. Optimize your local advertising by submitting to Google Local, including your physical address on your website and submitting to free directories like Yahoo, Yelp, SuperPages, etc.

5. Analyze your visitors that come to your site using Google Analytics (free) or another web traffic analysis program. This will tell you what people do when they come to your site and how to improve.

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