Online Video Popularity Rising

New statistics from Nielsen indicated that February of 2010 was a great month for the online video industry compared to February of 2009.  The Nielson chart below shows how the online marketing data categories are performing.  “Unique Viewers” and “Total Streams” made the most progress year-over-year, even as “Total Streams” and “Streams per Viewer” slipped the most month-over-month. 

As for how some specific brands performed between January and February, YouTube lost ground in terms of unique viewers, video streams, and time spent per viewer (-3.4 %, -10.7, and -3.6 %, respectively).  Hulu only slid in terms of unique viewers (-7.4 %), while making small increases elsewhere. At the same time, Facebook pulled in some more unique viewers (4.7 %), and is actually coming somewhat close to matching Yahoo in this category.  Also, the CNN Digital Network and Microsoft’s sites racked up big gains on the unique viewers and video streams fronts (20+ % in both cases). Article was written by Doug Caverly for WebProNews.com.

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