Google Using Page Speed for Ranking Factor

Google’s Matt Cutts recently told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments received a lot of attention, because many insiders believe that Google has not considered page speed for ranking websites until recently.  

Google Video: Is Speed More Important Than Relevance?

In the video Matt Cutts addresses the question “Is page speed more important that relevancy?” Cutts emphatically says “No. Relevancy is the most important. If you have two sites that are equally relevant, you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful and the most accurate search result that we can find.”  Cutts continued, “If you can speed your site up, it’s really good for users, as well as potentially down the road, being good for search engines.” 

Read the original Article posted on Bryan Dornan’s SEO Blog > Google on Page Speed as Ranking Factor

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